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Webinar – 28th April 2022

Webinar – 28th April 2022

by | Feb 11, 2024 | Uncategorized

WHAT ARE THE STORIES WE NEED TO BE TELLING IN 2022?

A little while back I did a webinar about my key strategies for doing business in 2022 (and what a year it is shaping up to be). One of these strategies was the need to be telling new stories in 2022. A lot of people reached out to me about these strategies, saying that they love them and they are embedding them in their business right now, which of course makes me very happy. But some of these strategies resonated more deeply than others.

The one that raised the most questions though was the strategy about telling new stories in 2022. So I’ve decided I’ll do a webinar on this specific train of thought. Most of you know I’m a big fan of storytelling in every situation, but the uniqueness of the last few years and the uncertainty of the coming few years means we need to adjust our storytelling strategy overall. And that’s what I want to cover.

As always, this is a “NO SELL” webinar, which simply means I’m not trying to sell you anything. So if this sounds like something you’d like to be a part of, register here. If you can’t make it but you’d like to watch the recording, again just register here.

Thursday 28th April 2022 – 11am – 12pm Hobart time.

Cheers,

Andrew

https://us02web.zoom.us/webinar/register/WN_gugoiFrFSSul0GUACYHnnQ

Can You Help?

Can You Help?

by | Feb 11, 2024 | Uncategorized

As you may know about 5000 emergency VISA’s have been granted to Ukrainian people fleeing from the Russian invasion. Almost 800 families have arrived in Australia so far, many have small children with them. These people have had to leave everything behind.

It’s hard to imagine how horrible this is for them, the people they have had to leave behind and the rest of us looking on with a sense of frustration and horror at what’s unfolding.

To help these families settle in I would like to try to organise some children’s books that can be given to them as they arrive and settle in. The children are of various ages, and the topics we want to include cover everything from English language, to animals, family life, health, stories, Indigenous culture and Australiana.

This will help them to get an understanding for Australia, our culture and to help them with learning English. I have addresses to send books directly – for most capital cities, as well as the contact details for the Ukrainian people and organisations coordinating the refugees as they arrive.

New and second hand books are welcome. If you want to buy some books and have them shipped directly to a coordination centre in Australia, that would be amazing as well. We will need about 2500 books in total.

Please follow this link to get the addresses for the contact information and addresses to send any books that you can. ADDRESSES AND CONTACT INFORMATION.

This is a great opportunity to help these people who have been caught up in this terrible situation, through no fault of their own. A small gesture can help to welcome these families to our country.

I would be extremely grateful if you could promote this far and wide.

Thank you for your help and support. It means a lot to me.

Andrew

PS A big thank you to my Ukrainian friend, Natasha Arens, who is working around the clock to help process VISA’s for refugees. She’s doing this, whilst dealing with the fact that her own family are still in the Ukraine. Natasha reached out to me to ask for help and I’m glad she did.

Put an end to “Writer’s Block” once and for all.

Put an end to “Writer’s Block” once and for all.

by | Feb 1, 2024 | Uncategorized

One of the biggest challenges for content creators is coming up with ideas for whatever it is they are going to write about or talk about. We tend to think that our content has to revolve around some earth shattering idea. I struggled with this for years and found content creation exhausting, struggling to find an idea for an article as the impending deadline loomed.

Then I started to do something that made my life much easier. I wrote about what I was seeing, experiencing and realizing on any particular day. Now this might seem kind of obvious, but for a lot of people it isn’t. For some reason I undervalued my daily realisations and observations – I didn’t think they were significant enough, until I started getting incredible feedback from people.

The most common piece of feedback was something along the lines of “it feels like you’re reading my mind. That’s exactly my problem at the moment and you’ve solved it for me. Thank you so much.” So I started to value to my daily observations and realizations because I knew that if I could solve other people’s problems, or make them feel OK about how they are thinking or the mistakes they may be making, my content would have value.

When I need to write an article, I pause and reflect for a few minutes, thinking about what has been happening in my world recently. There is always something that has happened, or that I have seen or found interesting and I was pretty sure others would find it not only interesting but helpful. And my article would come really easily.

Over the years I’ve learned to train myself to think like this every day. This means that I’m always looking for an interesting story, an observation or a realization based on what is happening in my world right now. This approach makes it really easy for me to create content.

In fact I write down my story ideas throughout the day and generally I discover between five and ten articles. Now some of them might not stand up to my second review when I’m looking at them again, but most do.

This means I always have a list of potential article ideas that I can draw upon as needed. Right at this moment I have 158 possible article ideas that I will turn into blog posts, feature articles, videos, podcast episodes and a host of other content.

My advice to you is simple, if you want to get really good at creating content, get really good at observing what is going on around you. Do this and you will never struggle to come up with an idea for your content again.